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U.S. Army MWR Credit Card Materials
Branding update of the NEW Army MWR Credit Card. Introduced a re-branded
U.S. Army MWR Card with the aim to create an emotional connection between the target
market and the brand. This connection differentiated our card from other Armed Services
messaging that used “Soldier” speak.
As lead designer, developed the concept in collaboration with Marketing Account
Manager and assisted with the implementation of initiative. The goal was to attract our
Army audience by pulling imagery that would resonate with this market.
Items: Credit card, Quick Start Guide for Marketers, 3D Rack card holder,
Booklet, Folder, Window Decal, Flyer, Mouse pad, Digital Signage, Web Ads, Poster and
Truck wrap (Adobe Illustrator, InDesign and Photoshop)
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