As Lead Designer, I developed a design concept for the Olympic Campaign for 2020 for the
World Class Athlete Program (WCAP). These are U.S. Army Soldiers - Athletes. The Marketing
Office worked with the WCAP program and Public Affairs office. The focus was to highlight the Army Athletes and the 2020 Olympic Event. The materials were used by marketing on social media platforms and the print items provided to the Army Installations to create hype supporting the athletes. And Public Affairs used biographies and folders and templated document for
Press Releases. (Note: I was directed to update the date to 2021 on the materials when it
was postponed in 2020). 

 

Items: Information Folder, Biographies, Athlete Autograph cards, Contest Poster, Digital Signage, Team Poster, and more. (Adobe Illustrator, InDesign, and Photoshop)