• This cheatsheet defines 12 brand archetypes to help you describe your business with consistency, building trust
  with your client.
   

• Knowing your brand archetype a.k.a. business personality will help you stand out from your competition.
   

• Clarity in how your clients perceive your brand will allow you to create messaging that engages them and motivates them to take action.
   

All to help you increase sales.